Promoting & Marketing your Book (Afternoon)

with Sam Horn


There are more book titles for sale now than ever in history. The great majority of them sell very few copies. A strategic marketing and promotional plan is behind nearly all books that sell well. Sam Horn is one of the cleverest book marketers in the US. She has helped many hundreds of authors to design and implement campaigns that allowed their books to rise up out of the multitudes of others and achieve big sales volumes.

In this class, Sam will lead you to create a unique action plan based on your own life, your book and its audience. There is no one plan that fits everyone, but there is a plan that is ideally suited to you and your most likely readers. Sam will work with each participant to help them identify the specific elements of their book and its future readers that should be the basis of a successful program.

Whether you self-publish, work with a hybrid publisher, or go the traditional route with an agent and a major publisher, you will need to devote considerable time to marketing and promotion. How you go about this can make the difference between a book that sells a few hundred copies and one that sells a few hundred thousand copies. Moreover, devoting thought to this before publication can be instrumental in securing a deal with an agent and a publisher. There is no one more knowledgeable than Sam Horn to help you do this in the most time and cost effective way.


4 Afternoons:  Monday 11/6–Thursday 11/9 | 1:30-4:30pm

A $100 combination discount will be applied when registering for the conference at the same time.


In stock

Sam Horn is the CEO of the Intrigue Agency. Her 3 TEDx talks and 9 books – including Tongue Fu!, POP!, Wash Post bestseller Got Your Attention, and SOMEDAY is Not a Day in the Week have been featured in New York Times, Forbes, Fast Company, Publishers Weekly, on NPR. 

Her speaking clients include Oracle, Intel, Cisco, Accenture, Fidelity, Nationwide, Ernst Young.  She’s been hired by Richard Branson’s New Now Leaders, TED Fellows, SXSW and NASA to coach their executives and project managers on media relations and public speaking. 

Sam was Pitch Coach for Springboard Enterprises, which has helped female entrepreneurs generate $26 billion in funding/valuation, and was Exec.Director of Maui Writers Conference (which Writers Digest called “The best writers conference in the world”) for 17 years.