The Art and Business of Getting Published: Traditional, Indie, and Everything in Between (Morning)

with Jeff Kleinman & Regina Brooks


In this comprehensive masterclass, you’ll learn not just the foundational principles of getting a book published, but you’ll also gain expert insight into the changing landscape of the publishing industry, and how you can navigate your own path toward success. Learn what it takes to capture the attention of a New York publisher or literary agent, plus when self-publishing might be best suited for your content or business goals.

This masterclass will cover:

  • How to evaluate the commercial potential of your project and what it takes to appeal to a mainstream publisher or literary agent—plus how to use databases and online tools to identify the right home for your work.
  • What professional submission materials look like. Your query letter should be short and sweet and pack a punch. Learn what it means to sell your story, and how to avoid problems that plague (and sabotage) authors.
  • Query letter and pitch session workshop. Hone your query letter and work on your book’s one-sentence description.
  • When a literary agent is necessary or desirable. You’ll learn about what  the  role of today’s literary agent looks like and how it is evolving, what standard agenting practices are, how to evaluate the ideal agent for your work, and how to practice proper author etiquette within the agent-author relationship.
  • The author platform dilemma. Not too far into your publishing journey, you’ll hear agents and editors talk about platform. You’ll learn what an author platform is, when it’s necessary for mainstream publication, why it’s often necessary to have one to get published. You’ll also get tips on how to be a good “literary citizen,” which can be comparable to a platform. There aren’t easy answers, but you’ll learn what industry expectations are, and how data and meta tags have created new opportunities for content rich creators.
  • How publishers market books (or not) and the role that authors play as publishing partners for sales success.
  • You’ll also learn how to evaluate if your content is ideal for a book format or another medium such as podcast, course, or documentary.

At the end of the class, you’ll have a comprehensive, business understanding of the book publishing industry and an author’s place in the ecosystem of agents, publishers, and retailers. You’ll gain a deep understanding of the commercial publishing business model, and how you can approach the process with the right expectations and mindset.


4 Mornings:  Monday 11/6–Thursday 11/9 | 9am-12pm

A $100 combination discount will be applied when registering for the conference at the same time.


In stock

Jeff Kleinman is a literary agent and founding partner of Folio Literary Management, LLC, one of the most influential literary agencies in the U.S.
As an agent, Jeff feels privileged to have the chance to learn a great variety of new subjects, meet an extraordinary range of people, and feel, at the end of the day, that he’s helped to build something – a wonderful book, perhaps, or an author’s career. Books of his clients include the bestsellers The Art of Racing in the Rain (Garth Stein), The Snow Child (a Pulitzer finalist; Eowyn Ivey), Widow of the South (Robert Hicks), and Mockingbird (Charles Shields), among many others.
Regina Brooks  is the founder and president of Serendipity Literary Agency LLC in New York. Her agency is the largest African American owned agency in the country and has represented and established a diverse base of award-winning clients in adult and young adult fiction, nonfiction, and children’s literature. Her authors have appeared in USA TODAY, NY TIMES, and the Washington Post, as well as on Oprah, ABC, NBC, CBS, CNN, FOX, MSBNC, TV ONE, BET, and a host of others.