Defining Your Author Brand

with Lisa Sharkey


Many people have wonderful ideas for their books. But one thing most author hopefuls don’t have is the awareness that every book and every author is a brand. In this class you’ll come to realize that as important as it is to write a great book, it’s equally important to figure out who is going to read your book and where are you going to find your readers?

Lisa Sharkey, senior vice president and director of creative development at HarperCollins for more than 16 years, has helped hundreds of authors hone brand-building skills to grow their audience in both fiction and non-fiction book publishing.

What’s the right social media vertical for you?
How do you generate buzz about your book even before you have sold it?

Should you write the whole book first or should you focus as much on growing your audience as finishing your pages? What kinds of posts attract the most attention from your existing audience, and which posts will introduce you to new audiences who haven’t even heard about you yet?

In addition to publishing dozens of New York Times, bestsellers, Lisa oversaw the creation of a social media marketing programming at HarperCollins with more than 33 million views in just a few short years and has deep knowledge of how to position authors for maximum exposure.

The course will also include one on one attention in front of the class for each attendee as we structure their brand development and help them frame their author platform and profile for maximum exposure.

4 Mornings:  Monday 11/6 – Thursday 11/9, 9:00am-12:00pm

A $100 combination discount will be applied when registering for the conference at the same time.


In stock

Lisa Sharkey, SVP and Director of Creative Development at Harper Collins Publishers, was recently described by one of her authors, number one bestseller Congressman Jamie Raskin as a “clairvoyant publishing wizard”. Following more than two decades producing, writing and developing Emmy award-winning network and syndicated television news, Lisa made the switch into books because of her love for literature, storytelling, and going deep.

Sharkey is a champion of powerful, poignant, and persuasive storytelling. More than 75 of the books she has published have become New York Times bestsellers, selling millions of copies in multiple languages across the globe over the past 15 years. Her authors have accomplished extraordinary things and changed the world by telling their stories. Sharkey publishes books in the categories of politics, journalism, true crime, music, sports, medicine, self-help, cooking, mindfulness, science, religion, military life, and inspirational memoir. Sharkey is a mother of three, a yoga teacher, and a mentor of military veterans who are transitioning into civilian life.

She lives in one of New York’s first ever eco houses that she designed along with her architect husband who co-authored their book Dreaming Green.